A beautiful video about the labor of love which is traditional kimono material weaving. It is an incredibly involved process that has the...

Made in Japan is an absolutely amazing website which aims to be “a showcase of Japanese crafts and traditions and the untold stories...

There are many good reasons to visit Tokamachi – great soba, interesting museums, its long textile heritage, and fun festivals. No matter...

The artist Tsuyoshi Hayatsu was born in Muikamachi in 1938. For the past 40 years he has been painting traditional houses in Snow...

What does a five thousand year old intricately decorated pot have to do with life today? Surprisingly, a great deal. This, and many other...

As well as the main Snow Country Tourist Information Office, each of the seven areas of the Snow Country Tourism Zone have their own...

The Tokamachi Snow Festival is one of the highlights of the winter event calendar in Snow Country. It is a whole weekend of snow-related...

The Snow Country Region Information Center arrange a program of special tours to allow visitors to see the best of the region and get to...

The Echigo-Tsumari Art Field is an amazing project that sees works of art dotted around the Tokamachi area. Old schools, rice terraces,...

Kyororo is an amazing facility in Matsunoyama. The building itself is part of the Echigo-Tsumari Art Field and is a huge iron structure...